Why is SEO better than PPC?

It is a very common question why we need to focus more on SEO than PPC. But the answer is pretty clear: if you want quality traffic and a high conversion rate, SEO is better than paid search because it brings long-term benefits instead of instant exposure.

The Difference Between SEO And PPC

The Difference Between SEO And PPC

It is very hard to clarify the difference between SEO and PPC because when we talk about paid search, it includes both the processes like SEO and PPC. But when you try to clarify them in your own words, you will get a clear picture of how they work and what their difference is. Now we can differentiate between SEO and PPC in the following ways:

  • PPC means you only pay when someone clicks on your Google Ad. So you will pay for each click that a user does, but SEO works without any cost, and users keep on searching your products and services without any cost.
  • With paid search, you can target your exact audience, but with SEO, you can’t target people searching for your products and services.

Why is SEO better than PPC?

SEO can be done free, but PPC is always paid. So, SEO is for promoting your products and services for free or at less cost. With SEO, you can get long-term benefits, while with PPC, you can only get traffic till you pay.

If you plan to do an online business and want more traffic on your website, then SEO is better than PPC because it will pay off in the long run.

Conversion rates

If we talk about conversion rate, then paid search is not as effective as SEO because PPC can bring you a lot of traffic, but it cannot convert it into customers. On the other hand, you will only get high-quality traffic on your website via SEO, and this type of traffic has a high chance to become a customer.

Final Words

Let’s talk about long-term return on investment (ROI). It is better to go with SEO because you will only pay when someone clicks on your ad, and with PPC, you may have to keep paying the amount even when the customer has not come yet, and this is why in the long term, it is better to focus on SEO rather than PPC.

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