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Top 7 Google SEO Ranking Factors For 2022/2023
Every passing year is coped with new changes in the Google algorithm, however, SEO is a dynamic field that evolves with changes rapidly. People invest abundantly in determining the top rank of their website on Google but do you know, Google considers a variety of factors to determine the rank of the websites.
It is imperative for a user to consider all top google ranking factors to stand separately in the crowd. Here, we come up with new SEO ranking factors that change the Google algorithm in 2022/2023.
Let;’s find out what these are!
Table of Contents
Top 7 Google SEO Ranking Factors For 2022/2023
1. High-quality content
Content is always a king, and yes, it’s a good say because quality content rapidly makes your site on top. Content should be easy to understand for its respective user and customers. However, it’s a broad concept associated with plenty of elements that refine the content quality and rank it on the top.
Content writing is not about excellent English and great grammar; it’s about convincing your targeted audience with a strong voice that compels them to take action and enhance their knowledge to understand the concept in simple terms. Length, words, sentence phrase meant, formatting, a concept in the content and keywords are the critical factors that design solid content.
High-quality content is one of the Top SEO Ranking Factors for Google as Google likes a sea in which millions of fishes survived, and that is content. If you desire to rank up your site, the content should be high-quality with accurate information.
2. Mobile-first
Presently, mobile is the more accessible gadget as compared to desktop and laptop, and it provides easy-to-use functions at the fingertip to the users. However, in 2016, Google announced mobile-first indexing, which means the ranking of the site will determine based on the site’s compatibility on mobile devices.
It completely changed the workflow of website development and influenced developers to design mobile-friendly websites. Now, mobile has become the first choice of the users as it gives them a smooth experience. Moreover, it also changes the search results and prioritizes local businesses and sites.
You can experience this by searching anything on Google, it primarily shows the local results that affect the search engine optimization techniques and transform them into websites to perform locally.
3. Page Experience
To rank your site on the top of Google, it becomes essential to improve the page experience for the user. This is also one of the leading new google ranking factors that show UX (user experience) has a great impact on Search Engine Optimization. To prevent your website from metaphorical trash, you should enhance the user experience.
Results apparently show that more than 38% of users don’t engage with websites that appear dull in layout and low in quality content. Thus, it’s imperative for you to improve the appearance and performance of your website to avail a number of benefits.
Website development, designing, core web vitals, and the security of the website are critical elements in improving the page experience for a user.
4. Page speed
The fast your site is, the more you gain profit. People never opens a site that takes more time to load, and it eventually affects the ranking of your site as well as your site reputation. With the latest reports, it has been revealed that if your website takes more than 3 seconds to load, it’s a matter of concern, and you should optimize the page speed.
Moreover, there are many tools that help to evaluate teh speed of the page, such as the lighthouse. So, improve the page speed and enhance the overall web experience for your user.
This factor helps visitors to easily find your webpage and give you hassle-free traffic. It’s a fundamental step one should take to improve the website’s ranking on Google. Internal linking inside the content makes your site easily findable to the visitors, in a nutshell, this technique allows users to easily navigate the website.
It’s the best tactic of SEO, performing invariant form and enhancing the user experience. It easily compels people to explore your site, and internal linking also improves the quality of the content that easily supports your page to stand on the top of SERP.
6. External links
Last but not the least, external linking can improve the position of your site on Google as it’s also one of the top SEO ranking factors 2022/2023. It’s a major SEO component that pursues a powerful strategy of link structure and helps your site to be on the top.
It effectively boosts the popularity of the linked page and allows users to understand your sales and services. It can also be performed in several ways, such as creating great content, guest blogging and also improves the user interaction with the site. Ignoring this factor is not considered as it can lead to your loss of a high value.
One of the Top Ranking Factors for Google 2022/2023 is on-page optimization, and it is similar to improving the page experience. But there’s a slight difference; it works behind SEO and content. You can easily get a bulk of examples that improve SERP using optimization functionality on their websites.
The quality of your content and enhancing user experience directly depends upon on-page optimization. Therefore, one should pay more attention to this factor to improve their site’s growth on Google.
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Final Thoughts
Google rapidly changes its criteria to determine the ranking of the sites, and it’s essential for a user to always be updated with the new changes. There’s a great impact of the following factors on your site ranking in 2022/2023.
Thus, focus on these critical factors and grow to a new extension.
