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How to improve SEO for small business on Google

If you want to improve your rank in search engine results, SEO practices are best to rank top in the search engine results page (SERP) and boost organic traffic towards your website. There are many strategies of SEO for small businesses in 2021 to improve the website ranking on Google search engine results.

Benefits of SEO for small business

Improve SEO for small businesses on Google

Fast Website loading speed

The speed of your website should not be slow. Improve your page speed by removing all the unwanted pop-ups and junk that are slowing down your website. The loading speed directly affects your rank on Google. If your website takes even more than 5 seconds to open, the visitors will leave and will not try to open your website. It will create a bad user experience, and Google will notice the bad user experience and downfall in traffic, and Google will rank your website according to it. Fast website loading practice is one of the best SEO for small businesses.

Keep website updated

Small businesses should keep their websites updated by uploading new and high-quality content daily. Give the reason to the audience to come back every time to your website. If you provide high-quality, attractive and relevant content, you will get more traffic on your website. To provide the best user experience and traffic, Google will recognize you and upgrade your ranking.

Improve the layout and readable content

Make your landing page clean and clear. Perfect choice of colours, font size, image size and everything organized. Improve the readability score of content you provide because people do not like to read complicated content. Try to write accessible, readable, unique and engaging content. It will increase user experience, and more organic traffic will land on your website, and Google is smart. It will recognize the better performance of your website and will boost your ranking on the Search engine results page(SERP).

Complete business information

To rank top in search engines, you not only need the trust of the audience, but you also need Google to trust you. Be genuine and provide every detail of your business.

Business name
Business address
Contact number
Email address
Business Hours
Ratings

It is the most effective strategy as well as affordable SEO for small business; you only need to provide the details of your business and have a website. If your business is genuine and all details are mentioned, Google will improve your rank.

Improve keyword Strategy

You should recheck the strategy of researching keywords. Use 3-4 long-tail keywords and use them appropriately in the content. If the user searches that keyword, Google will show your website. It doesn't mean that you will overstuff the keywords. If you overload the keywords, it will create a bad user experience, and Google will put penalties and drop down your website rankings.

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Conclusion

If you have a small business and want to improve your website rank on Google search engine results, all these are best practices to improve SEO for small business.