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Important Information About Google Link Spam Update 2023
What is Google Link Spam Algorithm & Qualifying Links Update 2023
A new announcement by a Google search analyst, Duy Nguyen, on 26 July changes the course of action of several sites, it’s about Google link spam update 2023. It’s the latest update by Google in order to fight spam links. This spam algorithm aims at links used by websites promoting guest posts / sponsored content / affiliate marketing.
However, Google always tries to improve its quality searches, and it’s one of the rolling out algorithms that focuses on improving the search quality and results. Dummy links are spread widely on websites that decline the search quality on Google, leading to manipulation of links more broadly and across the languages.
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What's the announcement by Google?
What's the announcement by Google?
Google stated in its latest blog related to cautions and updates about link algorithm – “In our continued efforts to improve the quality of the search results, we’re launching a new link spam update fighting change today — which we call the “link spam update.” This algorithm update, which will rollout across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.”
This small statement used many words related to the new order. It clearly states that Google will nullify the spam and unnecessary links; it’s about not counting the link. Eventually, it led to the decline of sites’ ranking and performance. It’s like a fine for sites.
Imperative Features And Impacts Of This Google Link Spam Algorithm Update 2023
- Fundamentally emphasize adding real values with targeting links.
- It impacts Google searches across the world.
- This update proclaims to roll out within two weeks.
- Languages across the world are influenced by this new update.
- This update is for both incoming and outgoing links on the sites.
Furthermore, if the websites are not found following the guidelines of this latest Google link spam update 2023, Google might take some actions against the site.
- Nullification of the effect of the things mentioned above
- Declination of sites ranking
- Lead algorithmic penalty
- Manual penalty
Best Practices and Steps To Proceed
Google stated in its post, “using affiliate links to monetize a website is fine…sites participating in affiliate programs to qualify these links with rel=”sponsored”, regardless of whether these links were created manually or dynamically.”
It askes sites to mention links with rel=”sponsored” for affiliate marketing and programs. Paid posts links should also be marked with rel= “sponsored” tag. Links for guest posts should be marked with rel=”nofollow” value. Focus on generating natural links based on Google’s guidelines will ultimately improve sites’ performance and links’ quality.
