Difference between Google Analytics and Google search console

There are multiple tools available for optimizing your website. There are SEO tools, image optimization tools, cybersecurity tools, website speed tools, content management tools, and much more. But there are only a few that are useful for marketing to boost success on their website.

If you are looking for an analytic tool for your website, then you should use Google Analytics or Google search console a million times. Both are operated by Google and but these two may seem similar, but they are not.

To help you navigate both tools here is a quick dive into both Google analytics and Google search consoles to explain what are they and how they are different from each other.

Google analytics overview

Google Analytics is among the most famous tools that give users crystal-clear results of traffic statistics. It highlights primarily how internet users interact with your website. Google Analytics can provide stats from site visits, bounce rate, average time on the site for users, and demographic information for the targeted audience.

The main focus of Google Analytics is to interpret and process website usage data to identify opportunities and trends you can leverage to increase traffic and boost your website presence. Here are some main features,

Visualizations

Custom report

Audience Monitoring

Goal Monitoring

Reports on unlimited URLs

Google search console

Google search console is a tool for SEO experts, marketers, and webmasters that allow you to enjoy success in search results. With a focus on impressions and click, users can easily study click-through rates, crawl errors, search queries, link from outside websites, and HTML errors.

These metrics have so much to do with actual people visit s your website. Google search console presents customizable and flexible data that can be easily managed and suggests approval. It also highlights problem areas and a chance for improvement

Here are some main features:

Crawl rate monitoring

Keyword monitoring

Reports on all website pages

Sitemap submission

List of internal and external links for domain

Website speed reports

Security issue monitoring

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